Daeton is a consulting firm that performs web development, web content maintenance, and marketing materials development.

Automated reporting tool detailing campaign effectiveness for advertising agency
Database application for direct-mail program list archive, and tool managing client export file
CRM contact management application for marketing agency’s sales force
Direct-mail list archive tool with reporting application
Direct mail pieces developed for recruiting firm marketing campaign




IceAdvantage™ was a Training System for hockey players at the professional and amateur stages. The package was required to be upright for retail display and have minimum dimensions of 2x4x0.5 ft. to contain all elements of the product. This packaging was also required to be bilingual to enable distribution in Quebec. Therefore, French equivalents with equal size, placement and visibility were required by language laws for the product to be sold in Quebec. Translation was coordinated through AllLanguages Ltd.

Executive Assistance is a recruiting firm that had a good profile with it's existing client base. They were looking to maintain that profile and raise interest from potential new clients. They updated their logo and were looking to leverage their new 'fresh look' across all their materials


Post Primitive was an " idea-management" company. The concept of the firm was to identify market-worthy proposals from inventors (or their intellectual-property intermediaries), bring the product to market, and manage the marketing and sales process.


Oomph!! Theatre Group is led by Creative Director, Chad Dembski. The previous year before the project Chad had received high acclaim for his play 'Stuck' which received the Chalmers Award here in Canada and was reviewed by Variety in the States.

The Group was looking to secure financing from the Arts Council for it's next project. We took the client through a full branding exercise beginning with a consultation. The meeting led to an understanding that the group wanted a strong artistic presence but needed to be taken seriously as a professional entity.



partners  ^ top

Implosion Post Media
Technical fx
Maud Street Printing
Michel Bouche Photography
Brown Packaging

70 Delisle Ave. Suite 414
Toronto, Ontario M4V 1S7.


Carlton completed his Bachelor of Economics at the University of Waterloo, Marketing Management certificate from the University of Toronto, and Flash developer designation at Ryerson University.

He is an alumnus of Sigma Chi, and has completed the Canadian Securities Course.

Carlton began his career in the Department of International Trade at Industry Canada, but went on to “cut his teeth” in the agency side of the business. He moved his practical marketing experience into the financial sector working with some of Canada’s most respected organisations, including TD Asset Management, and Franklin Templeton Investments.

Carlton founded Daeton in 1997 and continues to serve as the agency's Principal.

Bachelor of Economics:
University of Waterloo '98

Canadian Securities Course
Canadian Securities Institute

Flash Developer:
Ryerson University





DAETON 970198909 Vendor 5471-6306. All rights reserved.
contact: 416.918-9581. daeton@hotmail.com
internet properties package design print campaigns invoices CD mailers email templates database design