What if you were Alex at home, Jamie at the office,
and Sam at the gym? Make your company a familiar face for your
clients - integrate all your communications to build one unified identity
for your company.
We know that it is not easy, different technologies
often drive each project. Try using one firm to standardize your image:
mocking up a 20 foot event banner, developing your database front
end and unifying your internet customer service correspondence.
IceAdvantage™ was a Training
System for hockey players at the professional and amateur stages.
The package was required to be upright for retail display and have
minimum dimensions of 2x4x0.5 ft. to contain all elements of the
product. This packaging was also required to be bilingual to enable
distribution in Quebec. Therefore, French equivalents with equal
size, placement and visibility were required by language laws for
the product to be sold in Quebec. Translation was coordinated through
The identity for this product consisted
of the product image, a green/blue/white color palette, the product's
logo and approved tag-line. The IceAdvantage™ sell sheet was
required to capture audience attention immediately, build curiosity
about the product, prompt a request to sales for further information
and serve as an order information reference for wholesale purchasers.
Credibility for the product's claims
were to be established by quotes from the three major participants
in the consumer hockey industry, namely hockey professionals, parents
and amateur players. The client had retained Mr. Rick Cornacchia,
the Head Coach of the Canadian National Junior team that won Gold
in Germany, as a promotions manager and project consultant.
The IceAdvantage™ training video
was a 20 minute long VHS product add-on. The content was shot on-site
at the Beatrice Ice Gardens at York University. Overall production
of the video was done by Gut-Level Productions.
Executive Assistance is a recruiting
firm that had a good profile with it's existing client base. They
were looking to maintain that profile and raise interest from potential
new clients. They updated their logo and were looking to leverage
their new 'fresh look' across all their materials
Oomph!! Theatre Group is led by Creative Director,
Chad Dembski. The previous year before the project Chad had received
high acclaim for his play 'Stuck' which received the Chalmers Award
here in Canada and was reviewed by Variety in the States.
The Group was looking to secure financing from the Arts Council for
it's next project. We took the client through a full branding exercise
beginning with a consultation. The meeting led to an understanding
that the group wanted a strong artistic presence but needed to be
taken seriously as a professional entity.
We came up with a reverse take
on "chip off the 'ol block" and made that company's logo
a block with a chip linked with the tagline, "not the expected".
The ensuing web presence was created with a specific focus for media
and financing that was updated in line with the project's increasing
profile (photos, Globe&Mail review, etc.)
Post Primitive was an " idea-management"
company. The concept of the firm; identify market-worthy proposals
from inventors (or their intellectual-property intermediaries), bring
the product to market and manage the marketing and sales process.
This process entailed physical creation of the product
(including molds, dies, resin-mixtures, etc.), securing a distribution
network (agents, wholesale buyers, retail chains), marketing and promotions
of the product, including post-sales support. The rapid pace of the
firm's activities was causing the previous site to be continually
outdated and disjointed as each project brought its own 'look-and-feel'.
An online store was added to the project to launch
in advance of the Christmas holidays to give the firm an immediate
distribution network for its products in addition to physical retailers.
The SnowGrip™ is an automotive safety device that attaches to
the drive wheels of an automotive vehicle to give it extra traction
in an emergency situation.
The product had recently received a second prestigious
award [Packaging excellence, AAPEX] that the client wished to feature
in their sales materials at the AAPEX convention they were attending
in Las Vegas of that year.